SME Marketing TheatreKeynote 1 Keynote 2 Startup Theatre 3 Startup Theatre 4 Startup Theatre 5 Startup Theatre 6 Commercial Law and HR Theatre Raising Finance Theatre Finance Theatre 9 YBC Theatre 10 Branding and PR Theatre Digital Marketing Theatre SME Marketing Theatre SME Theatre 14 SME Theatre 15 SME Theatre 16
Thursday 16th Novemeber
Friday 17th November
11.00 - 11.30
Don’t waste another penny on the wrong marketing again! Discover how to attract all the clients, money, and time you want and more. Apply these simple strategies and transform your marketing into a money making machine today!
11.45 - 12.15
Finding potential customers isn’t that hard, finding enough of them, getting them to buy and doing so in a profitable and sustainable way is a far bigger challenge. Web.com will use its experience of finding new customers for over 3.4m clients to highlight the key activities that make the difference between just covering the basics and being successful in a digital and mobile environment.
12.30 - 13.00
There''s a lot more to selling successfully online than a ''Buy It Now'' button. Your delivery needs to be impeccable, your inventory accurate and your customers on site/in shop with beaming smiles and rave reviews. Find out how you can use Shopify to create a connected, actionable automated back office allowing you to focus on taking your business from just selling products online to being an e-commerce superstar.
13.15 - 13.45
An educational seminar into how the human factor affects your cyber security. We will discuss how to minimise the risks of human error and the consequences of neglecting your cyber security. This includes: the importance of user awareness; the basics of information security (such as threats via email, the internet, the workplace and when in public spaces) and the steps you need to take to ensure your staff are compliant.
14.00 - 14.30
In this thought provoking seminar with Digital Transformation Strategist; Warren Knight, you will learn how to build your brand online using by telling your story, drive targeted traffic to your website as well as generate new leads through social selling in 2017. Warren will walk you through his proven step-by-step social media roadmap to achieve the end goal of increasing sales. As a business, you will learn how to connect with your audience, create shareable content and turn your followers into successful brand advocates
14.45 - 15.15
SME Session – BLM has grown its business by purely using flexible, freelance experts. Is this the way forward? This session outlines the pro’s and con’s of using a freelance team, and will offer examples of the tools available to help make business growth in this way a success. PR Session – Gaining great PR is vital for any size of business. We will talk about how a small business or start-up business can compete with the big boys and get in front of those journalists!
15.30 - 16.00
From grants to investments, together with complementary advisory services, this session will provide an overview of the range of support available to help get your next product or service to market. Many companies are not aware of the assistance available, therefore innovation, supply-chain, access to finance and internationalisation support will be discussed, with many of these services free to UK businesses.
16.15 - 16.45
Simon Bulteel, Director of Cooden Tax Consulting will explore why R&D Tax Relief, despite being the most generous tax relief for SME companies, is probably the least claimed. Simon will also help you to understand a bit more about it, how you might be able to access it and give you some useful tips on what you can be doing now, to help you to prepare for a claim in the future.