Janet Efere

Janet Efere is an award-winning sales trainer and coach, who set up her business – Tadpole Training - with no money (she had to use the wifi in McDonalds because she couldn’t afford internet at home) but with a very strong belief that she could help people to sell better.
She is on a mission to make sales and selling easy for small business owners and entrepreneurs. Many of them have never had training on sales before setting up a business - not only do they lack skills and knowledge, but they often lack confidence. Yet sales is vital – if you can’t sell, you don’t have a business! Janet is an engaging and participative trainer and speaker and delivers talks with enthusiasm and humour. Most importantly, participants always leave with golden nuggets of wisdom they can use straight away in their own business.
Janet is based in Enfield, north London.

Stop Selling at a Discount!!!

Do you find yourself competing on price, even though you offer better quality than your competitors? Do you hate being asked for a discount all the time? Imagine charging - and getting - a fair price for what you do. Picture clients who don’t mind paying your prices. If that sounds good, come to this seminar and learn some practical strategies you can use right away, to banish discounting forever.

Janet Efere will be speaking in the following theatres:


  • Will Hodson: Speaking at The Business Startup Show

    Will Hodson

    Future of capitalism: everyone on the best deal always

  • Rachel Astall: Speaking at The Business Startup Show

    Rachel Astall

    How to double your business value: Moving to a recurring revenue mode

  • Janet Efere: Speaking at The Business Startup Show

    Janet Efere

    Stop Selling at a Discount!!!

  • Kevin Bibey: Speaking at The Business Startup Show

    Kevin Bibey

    Worldpay 2018 Consumer Behaviour and Payments Report