Tony originally formed Computing Marketing and Research (CMR) in 1988 to provide statistical consultancy services to a range of clients including Barclays Bank, IBM, Hewlett Packard and a number of smaller businesses. In 1992 Tony also formed Sample Answers in partnership with Gwyn Redgers, to service the growing demand for sampling advice and services. These businesses were then formed into the CMR Group in 1995 and subsequently the majority of group trading was concentrated through the Sample Answers brand. Recently we have turned our attention to the development of other CMR brands, in particular Prime Prospects with the game changer team.
GDPR, Legitimate Interest and Effective Emailing?
There has been a lot of concern about GDPR and there have been many unforeseen consequences, so we will cover some of the amusing results that the new law has led to. Fortunately, direct marketing to complete strangers remains a legal activity under the umbrella of legitimate interest. We will explain precisely what that term means and illustrate its value with a couple of campaigns to businesses and consumers.