Understand the numbers and get more from Email Marketing
Many people use an Email Service Provided (ESP) to send out email marketing messages. These systems generally provide information about how the email performed. Philip will explain how you can make your email marketing more effective by understanding this information, and using to help you sell more products and services. He’ll explain some of the tricks of the trade on how to use what you can learn about your contacts to make future campaigns more effective.
About Philip Bryan
Philip has had a varied career ranging for economic forecaster to international management consultant working in many countries across the world. For the last 12 years he has primarily been working with organizations both large and small on ways to improve the effectiveness of their marketing activities on-line and by email. Outside business Philip has a passion for history and in particular the social and economic changes that took place during the industrial revolution.