Matt Thomas is an expert in producing content that engages, captures, and converts audiences for brands, entrepreneurs, and small businesses.
He co-founded the award-winning Smarta.com with Shaa Wasmund MBE and grew it into the UK’s #1 business website. He still works closely with Shaa, producing online and in-person learning materials, events, and coaching programmes. He also founded and runs content marketing agency Curators of Awesome.
Matt has edited numerous online and print titles including Startups.co.uk and Growing Business Magazine and he’s created and led content, social media, and live event strategy for brands such as O2, Sony, Xero, RBS, Lloyds, Santander, Brother, Nectar and Vodafone and organisations such Tech City, Chambers of Commerce, BIS and Investors In People.
Matt’s published two books and has advised several authors as well as mentoring a number of start-ups and small businesses. He also sits on the government’s Administrative Burdens Advisory Board.
Why Your Content and Social Media Doesn''t Work
Content isn''t just marketing - its your ticket to creating a brand people want to buy from and your most powerful asset for driving not just leads but sales, repeat buyers and an audience of fans. Pretty important you don''t mess it up then huh? Hear the truth most of us can''t face and discover how to make content that converts to start making real money online.