Lee Ali is the Founder & Managing Director of Expo Stars Interactive, a global face-to-face engagement company based in Manchester. A Sales & Marketing specialist with over 25 years field experience and with a deep interest in Business Psychology, for the past 11 years, Lee has supported over 400 international exhibitors across the world, to improve visitor engagement at trade shows and achieve measurable results.
How to grow your business through an effective face-to-face engagement strategy
Despite the technology advances and digital marketing trends today, when it comes to creating long term business success in the B2B sector , it still comes down to effectively engaging with your sales prospects face to face, whether at a tradeshow, networking or sales environment. Lee shares how an effective face-to-face engagement strategy can lay the foundation for your business success.