Jane is a data orientated CRM, Loyalty and email marketing expert with over 20 years experience working with retail clients and tech service providers. She delivers independent, objective and authoritative advice on retention marketing strategies, tactics and technology choices. Working with clients ranging from start-ups to household names, Jane & the WRD team help marketers overcome their day to day challenges and deliver marketing innovation. From data restructuring to tech stack changes, campaign design and deployment, customer insights design and reporting, she helps them streamline operations, maximise customer engagement and drive lifelong customer loyalty. Visit the WRD stand for one to one advice on your marketing challenges – Stand 1103 near the entrance
Using the Right Data To Drive Customer Engagement & Loyalty
A seminar on how the best marketers are engaging and retaining customers, the strategies and technologies that make them work and how you can apply these in your business. Practical ideas for acquiring and organising data to grow engagement and drive customer loyalty.