In 2010, at the age of 23, Daniel Price co-founded My 1st Years with business partner and friend Jonny Sitton when he struggled to find a gift for his friend’s baby. He created his own present, a pair of personalised baby shoes, and it was from there that My 1st Years was born. After a tough initial two-years, the award-winning company has enjoyed an average growth rate of 100% year on year. My 1st Years then achieved the seemingly impossible when they provided the personalised dressing gown which Prince George wore when meeting President Obama in 2016.
My 1st Years has since become the UK’s biggest children’s gifting website, providing personalised unique, unforgettable gifts for all occasions. They expanded rapidly into the US market and deliver to customers world-wide, with flagship stores in Harrods and Selfridges. The brand offer their 300,000+ customers over 500 gift-wrapped products from personalised robes to hand-made rocking chairs. Aside from The Royal Family, their fans include Elton John, Beyoncé and The Kardashians to name a few!
How To Build Your Brand From Start-Up to Million Pound Business
Daniel Price will share his experience of taking his small start-up to a multi-million-pound business which is now the UK’s number one personalised children’s gifting brand. Daniel will recall how ‘the Royal effect’ helped cement his brand into the market, and how he continues to use tools such as celebrity and social media endorsement to keep the brand relevant and engaging in an ever-changing market.