Chris Callaway

After 15 years in brand communication the last five have been in the new and rapidly growing communications sector developing Unified Communications.
Developing sales strategies and sales first hand has enabled me to move the corporate goalposts slightly, turning a product-based operation into a service business tailoring communications to business client needs.
Restructuring the service call support part of the business and refocusing product sales to a ‘review, plan, solution’ consultancy has totally changed the Edison’s business dynamics.
As a former professional rugby player and trainer, I’m used to changing tactics to fit the opponents game. In Unified Communications, we tailor the solutions to fit the client’s Connection, Communication and Collaboration needs.

Unified Communications: connecting project collaborators with intuitive ‘anywhere’ communication

Unified Communications connects employees - anywhere - by a secure web browser on a laptop, tablet or mobile app. It opens an exciting opportunity to communicate efficiently: telephone, conferencing, video conferencing, file sharing, screen sharing and more, linking your people efficiently and productively on site, in the office or at home.

Authorised users collaborate, trading knowledge, storing and exchanging files, creating and jointly modifying documents – driving business on the move.


  • Erling Linde: Speaking at The Business Startup Show

    Erling Linde

    The new way to work with CVs and Case Studies for bids

  • James Erskine: Speaking at The Business Startup Show

    James Erskine

    How Influencer Marketing can help ANY business – including YOURS!

  • Angela De Souza: Speaking at The Business Startup Show

    Angela De Souza

    Stop Running to the Well - Proven strategies to automate business

  • Valentin Dzhebarov: Speaking at The Business Startup Show

    Valentin Dzhebarov

    How to Prepare for AI-Powered Social Media Marketing