Bruno started his academic adventure in Physics. Soon he was aware of what he really loved to do and changed to Communication Design. Later, after he started Critec, he started his Master Degree in Marketing Administration. Curious by nature, he always was passionate about creative projects. Lately he is working with Virtual and Augmented Reality because he believes this technologies will change the world.
Augmented Reality in the Public Space
Augmented Reality will transform the public space in an unexpected and creative way. Augmented Reality glasses are approaching normal glasses making them appealing to the average consumer. We will soon live immersed in virtual worlds.
A new technological leap is approaching. With the smartphone, we started to carry with us a device that allows us to access the internet and have superhuman capabilities, such as contacting people from anywhere, guiding ourselves in places we don''t know, photographing, playing games, checking the agenda, viewing and editing documents and so much more. Augmented Reality glasses are getting closer to normal glasses making them appealing to the average consumer, soon they will be a fashion accessory just like smartphones already are. At the same time, they open up an endless set of possibilities.
Augmented Reality will transform the public space and the way we live in an unexpected and creative way. Instead of having a device that allows us to access information, we are going to live within a virtual world that gives us super-powers.
Where do you want to live tomorrow?