After leaving school at 18 and shunning the prescribed university path, Ben went into the financial sector for four years, before trying his hand at influencer marketing. Ben joined Influencer and quickly worked his way up to Sales Director, heading up the Sports, Health and Fitness industries and running campaigns in conjunction with major sporting events such as the Football World Cup and for brands like McDonald’s and Hisense.
Tracking Performance In Influencer Marketing In 2019
Ben will be discussing the relationship between influencer marketing and performance marketing and how performance marketing is helping to take influencer marketing to the next level.
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