This session will highlight some of the more common pitfalls in entering a new market without a registered trade mark, it will also highlight the need to avoid infringing the existing trade mark rights of others and the need for brands having goods manufactured overseas to ensure that they have their rights protected.
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This session will highlight some of the more common pitfalls in entering a new market without a registered trademark; it will also highlight the need to avoid infringing the existing trademark rights of others and the need for brands having goods manufactured overseas to ensure that they have their rights protected.
The session will explain how the process of trademark filing works, what to expect in terms of timescale and likely costs and how to avoid unnecessary costs by being prepared and doing your homework.
Finally the session will explain how you can use your registered trademark rights to your advantage to build your market share and also in respect of license agreements with distributors or having goods manufactured under license.
Ben Wyatt is an experienced entrepreneur and business advisor in the field of Intellectual property law. He has significant experience at board level within a large number of international businesses and is employed by Mathys and Squire as a commercial consultant to assist selected clients in the commercialisation of their IP.
Ben regularly gives seminars on the commercial management of Intellectual Property at UK Universities, business incubators and networks around the UK.
Through his real word experience Ben is able to give sound commercial advice to businesses entering overseas markets for the first time.
Prysm BSU Limited, a company registered in the United Kingdom, with registered number 07447489 and with its registered office at 3rd Floor, Colston Tower, Colston Street, Bristol, UK, BS1 4UB.
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