Aron Gelbard

Aron Gelbard is co-founder & CEO at Bloom & Wild, having launched the company in 2013.

Bloom & Wild''s mission is to make sending and receiving flowers the joy that it should be, and, in doing so, to build the world''s leading and most loved flower gifting brand.

Bloom & Wild is available in the UK, Germany, France and Ireland and is the top rated online florist in every market in which it operates and was named the UK’s second fastest growing company by Deloitte in 2017.

Prior to Bloom & Wild, Aron worked as a consultant to the consumer and technology sectors at Bain & Company in London and Silicon Valley

Bloom & Wild - building a direct to consumer flower brand from scratch

Aron will talk through the Bloom & Wild journey from starting out renting out space by the hour in New Covent Garden flower market all the way through to the company’s Series C fundraise and expansion across Europe. He will cover topics such as proving a concept, building a team, scaling marketing, the use of technology and fundraising. He will talk through how his own experiences as a founder have evolved at each of these steps.