Anthony Fletcher is the CEO of graze.com, the healthier snack brand which designs, manufactures and sells its snacks both online and offline.
The business has grown to in excess of $100m in revenues within five years, making it one of the fastest-growing companies in the UK. It has offices in London and Manhattan.
Within this time he has been responsible for taking the business to the US achieving a $32m run rate in the first year and launched the brand through traditional FMCG channels becoming the fastest selling healthy snack in retailers such as WHSmiths, Sainsbury’s and Boots.
Previously Anthony held various roles at the smoothie business Innocent Drinks, including brand manager and innovation manager. He holds a first class degree in Chemistry from Oxford University and has also undertaken pharmaceutical research in at the Frick Laboratory Princeton.
Anthony Fletcher reveals the secrets behind his famous snack brand
Real Business interviews Anthony Fletcher, CEO of Graze, to find out about the company’s remarkable growth story. From starting out as a subscription-based healthy snack offering, to appearing on the shelves of supermarkets, Anthony will reveal how important product innovation, brand building, use of data and fundraising have been in his entrepreneurial journey – which shows no signs of slowing down.
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