Revolution began in the mind and hands of Adam Minto just over five years ago, with one goal: to do things differently by disrupting the unattainable, polished and flawless image sold to women by the leading beauty brands at the time and develop quality makeup accessible for everyone.
Adam has a wealth of experience behind him, spanning 29 years designing, developing and manufacturing makeup, fragrance and skincare for some of the world’s biggest beauty brands: Revlon, Rimmel, Max Factor, MAC and Urban Decay to name a few. Combined with this experience and his passion for innovation, Adam set out to challenge the typical 12-18-month product development cycles for the beauty industry. Driven by organic social media and word-of-mouth recommendations from consumers, Revolution has grown to a brand with a strong customer base, now sold in over 60 countries.
How to build a global business in five years
Thoughts on building a business in one of the toughest global industries. Advice on how to disrupt, differentiate, build a team, keep the momentum and passion going.