Anthony Carty

Anthony Carty has over 25 years of experience in the financial services industry.
He is a Board Director of Clifton Asset Management Plc, the innovators behind the Alternative Business Funding (ABF) collaboration (, which unites the country’s top funding providers and offers a free and easy way for SMEs to find non-bank finance for their business.
ABF focuses on making it simple for business owners to find the right funder with a few simple questions and no personal contact information required to use the online service.
The Clifton Group of companies also includes finance provider Pension-led funding (, SIPP provider Morgan Lloyd ( and wealth management and employee benefits business, Clifton Wealth Ltd (
Outside of work, Anthony enjoys spending time with his young family, keeping fit (keen but rubbish runner!) and following the highs and lows of Bath Rugby and QPR (mostly low for the latter).

Rise of alternative finance and the role of comparison websites

The changing face of funding business growth has been driven by a sector dedicated to delivering non-bank alternatives to SMEs looking for finance. This has given rise to a community of differentiated platforms with one goal, providing the right type of finance for the business owner. Where are we now and what is the future of alternative finance?

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